Post by account_disabled on Mar 16, 2024 6:38:10 GMT
The desired result. Something unexpected is created that can interest the consumer. examples of advertising. Scandalous advertising of Tinkoff Oreo Dove unsuccessful examples As we said earlier provocative advertising can harm a brand and should be created carefully. Often a provocation evokes approval from one part of the audience but has a negative impact on another. A striking example of a negative result was the advertising campaign of Tinkoff Bank which used prison vocabulary. The advertisement was immediately removed and.
Tinkov himself stated that the target was configured incorrectly which is Bold Data why the advertising post was seen by adults who did not understand what was being said. Moreover the materials were checked by the prosecutors office but fortunately for the financial institution everything worked out. Related materialTone of voice how a brand can speak the same language to its audience on social networks The Oreo company resorted to an even more extraordinary marketing solution by releasing provocative advertising using symbols of the LGBT community.
Thus users are divided into two fronts those who are for and those who are against. The company received huge coverage of the advertising post which was flooded with comments and reposts. The media also picked up the wave. But overall the result is a failure because the company has lost part of the audience that does not accept such views. The Dove advertising campaign was completely accused of racism. The video depicted a darkskinned woman who after taking off her Tshirt transforms into a light woman. From the point of view of provocation the advertising is excellent. But from a moral point of view it is bad. Scandalous Burger King advertising a successful example A good example of provocation is the Burger King advertising campaigns. A year ago the company published a post in which it stated that it had recognized the tastes of members of the Film.
Tinkov himself stated that the target was configured incorrectly which is Bold Data why the advertising post was seen by adults who did not understand what was being said. Moreover the materials were checked by the prosecutors office but fortunately for the financial institution everything worked out. Related materialTone of voice how a brand can speak the same language to its audience on social networks The Oreo company resorted to an even more extraordinary marketing solution by releasing provocative advertising using symbols of the LGBT community.
Thus users are divided into two fronts those who are for and those who are against. The company received huge coverage of the advertising post which was flooded with comments and reposts. The media also picked up the wave. But overall the result is a failure because the company has lost part of the audience that does not accept such views. The Dove advertising campaign was completely accused of racism. The video depicted a darkskinned woman who after taking off her Tshirt transforms into a light woman. From the point of view of provocation the advertising is excellent. But from a moral point of view it is bad. Scandalous Burger King advertising a successful example A good example of provocation is the Burger King advertising campaigns. A year ago the company published a post in which it stated that it had recognized the tastes of members of the Film.